A 2-person team with 10-platform output.
Small marketing teams don't have a content problem — they have a capacity problem and a consistency problem. PulseCraft fixes both: the engine drafts the volume, role-based review keeps quality in human hands, and locked brand styles mean the voice holds whether one writer is out or a slot falls on a holiday.
A three-layer brand style system: visual identity, language tone, and mood.
SYS.001
The team's three pressures
- Capacity. Ten platforms is more than two people can write for by hand, every week, without gaps.
- Voice drift. Two writers produce two voices; over months the brand blurs.
- Coverage gaps. PTO and crunch weeks become silent weeks.
SYS.002
Roles and review
Role-based access with manager, creator, and publisher roles. The engine drafts; a creator refines; a publisher approves and ships. The work moves through a shared queue, so nothing depends on one person's inbox.
| Role | Drafts | Approves | Publishes |
|---|---|---|---|
| Creator | ✓ | — | — |
| Publisher | — | ✓ | ✓ |
| Manager | ✓ | ✓ | ✓ |
SYS.003
Brand governance that enforces itself
A three-layer style is the style guide that applies itself: every draft, from every writer, passes through the same visual, language, and mood rules. New hire or contractor, the output stays on-brand without a review marathon. See Brand Intelligence.
SYS.004
Illustrative scenarios
Illustrative scenarios — fictional teams, modelled workflows, shown math.
Multi-voice consulting team: four partner voices, one junior marketer. Posts/week 11 → 43; draft rejection 40% → 7%.
Seasonal launch brand: content ready by launch day 34% → 100%; campaign reach vs target 34% → 112%.
SYS.005
Which plan fits
Professional ($49/mo) — 5 team members, 10 platforms, 150 posts/month, the reply engine, and video. See pricing.
Questions, answered
How do we keep one brand voice across multiple writers?
Lock a three-layer brand style and every draft — whoever starts it — passes through the same visual, language, and mood rules before review.
Can we split drafting and publishing across the team?
Yes. Creator, publisher, and manager roles separate who drafts, who approves, and who ships, all through a shared queue.
What happens during PTO or a crunch week?
The engine keeps drafting on schedule, so coverage doesn't depend on any one person being at their desk.
Forty minutes from now, this could be running.
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Related: Brand Intelligence · Publishing · Use cases · Pricing